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Salt Lake City, UT (June 15, 2023) This week in Scottsdale, Arizona, the DSA (Direct Selling Association) Board of Directors and general membership voted unanimously to name 4Life President and CEO Danny Lee Chairman of the Association. Immediately thereafter, outgoing Chairman Kevin Guest of USANA conducted the industry’s ceremonious passing of the gavel.
As DSA Chairman, Lee will represent the collective interests of more than 125 member companies who account for 8 million direct sellers and 45 million customers throughout the U.S. and Puerto Rico.
DSA Vice Chairs for 2023−2024 are Cindy Monroe, Founder of Thirty-One Gifts; and Founder, CEO, and Chairwoman of SeneGence International Joni Rogers-Kante.
Early in 4Life’s history, Founders David and Bianca Lisonbee instilled in 4Life’s corporate culture a respect for governance, ethical leadership, and altruistic partnerships. Since 1910, the DSA has promoted and protected direct sellers. 4Life has been an industry leader for twenty-five years.
In 2017, Lee was among the first industry executives to ensure funding for the development of the Direct Selling Self-Regulatory Council (DSSRC). This initiative, administered by BBB National Programs, ensures fairness for direct sellers by promoting best practices and accountability.
Lee also sits on the Ethics Committee of the World Federation of Direct Selling Associations (WFDSA).
David Lisonbee: “Danny’s assignment as DSA Chairman is a great honor and great responsibility. 4Life is proud to accept this leadership role in support of a channel that offers world-class products and opportunities to people here and around the world.”
4Life, the Immune System Company®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
For more information:
Vice President Corporate Communications
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